The guidelines have changed. Today, consumers, or customers, no longer shop exclusively in bricks and mortar situations. Whether they are at home or on-the-go, shoppers are now using multiple channels to browse, compare, and transact. Individuals are clearly embracing a number of new technologies, while the use of digital display technology is most certainly not new, it is quickly becoming the way that consumers are reaching retailers and types. They embraced the web some two decades ago; and more recently, Internet-enabled mobile phones,and newer kinds of computers, are opening the marketplace.
digital menu boards
So, how have the rules changed? We�ll start with just a few statistics, to exhibit how incredibly quickly it�s changing. The smartphone is evolving dramatically, and is also anticipated to reach 84% penetration this coming year. Certainly, the majority of our company is now using Internet-enabled smartphones.
55% rely on them whilst they�re shopping in-store. 94% of clients search services and products on smartphone. Leaders in the IT industry, Google and Apple, are telling us that people will access more services as well as pageviews via smartphone thanby computer. It�s quite dramatic.
Nielsen reports to all of us recently that screen time, which can be a fascinating way of measuring how folks are connected to Internet devices, has grown dramatically around australia from 17 hours per week to 21 hours a week on this a year ago.
Then, once you take a look at other retail establishments including the banks, they�re now seeing something such as 94% of the transactions occurring outside of the branch. How frequently would you visit the bank? Along with what do you do there? Can you go in order to withdraw cash or transfer money? At this time, it can be done;nevertheless the higher value-added activities, when it comes to where you�re seekingproper advice, are physically staying with you branch.
Spending in Australia is something like $245 billion valuation on retail, and just 6.9% than it is currently online.So, the fact is, today, 93% of retail is still occurring in the bricks-and-mortar store environment. But it�s planning to change. Some predict up to 50% in tenyearstime will be buying online through digital channels. No matter the percentage, absolutely suit, how can you accommodate both? It�s not if-it�s really here and now.
How am i and our customers adapting to this change?
We must adjust to this dramatically-changing backdrop of shoppers. 79% of local businesses don�t even have a mobile-optimized website; and when you peer in most shops australia wide, not many currently have customer-facing Internet-enabled technology.
Sothe shopping process has itself changed. Clearly, customers don�t exclusively use either all online or all offline channels. They�re prone to navigate across devices and platforms at different stages of these shopping process.
It was once just one, simple message,whereas now it�s a discussion. Customers find and share information in their own personal way, in their own personal time. Even purchasing a car, as an example, is interesting. In the past, auto dealers would notethat customers would visit the dealershipsix or seven times. Now, they are doing almost all their research online; and also by time they come to the dealer, they know all about not merely the actual vehicle that they�re offering, but 4 or 5 other comparative products. And so they may know a little more about it compared to the poor salesperson selling their cars, because they've spent hours or tens of hours researching details, specifications, reviews, comparisons, etc.
Consumers today are demanding an integrated experience. They�re expecting, with regard to a lot of things such as buying music, that they can just can get on anytime, anywhere, and so they expect it to be available from the shop front to the customer�s home, plus a fully-integrated experience.
So, what�s the solution? Well, simply, we adapt to the modification. The retailers and brands must provide the benefits of the online in-store, to produce an experience that�s faster, easier, cheaper, and much more personal.
We have seen with all the next generation of digital shopping the marketing is across threemediums. It�s at the store; it�s on the run; or it�s at home or work. It�s viaInternet-connected interactive devices, if they be displays, touch screens, video walls, etc. inside the store, or on-the-go. We would use the brand new interactive Google Glasses, or iPhone or Apple watches, tablets, or smartphones. These are all screens in several forms.
Engagis is Australia�s leading provider of digital display technology and customer engagement solutions. Our company specializes in connecting brands online, in store, and also on the go with innovative Touch Screens, Digital Signage, Video Walls, Mobile Apps and more. We service a large number of screens inhundreds of real-estate shop windows, that you well have observed for those who have spent whenever around australia.
We�ve also had self-ordering for quick-service restaurants for quite awhile. So, merging those two together enables the customer over a extremely swift lunch hour, for example, to rapidly examine the accessible stock and put a purchase.
As well as in shop windows, we are able to have interactive touch screens and tablets in the store-more and much more tablets getting used this way-a ten-inch as well as seven-inch are very cost-effective tools to really get your business available.Increasingly, we�re seeing any surface become aninteractive interface that you can allow your people to browse and find relevant products very quickly and easily.
digital menu boards
So it�s all about engaging shoppers easier and faster, bringing the advantages of the web market to them. It�s all about inspiring them, after which enabling these phones take their own journeys, search, sort, scroll, and compare products. It�s about empowering staff to better serve those customers. It�s certainly about increasing the store ambiance. It�s about equippingthe staff in order to then meet the needs with the customers. It�s also about turning that investment you�ve made on the street front in to a 24/ 7 sales assistant.
